Market potential is huge kitchen appliance giant to get into the industry

 The face of high profits, large kitchen appliance manufacturers have entered the electricity market, competition for market profits. Micro-profit in the era of home appliances, more and more intense competition in the old days of relying on economies of scale to create more consumption growth, and now this model the profit model is not one of the industry, towards oligopolistic market structure is becoming more competitive. Kitchen appliances, according to the U.S. president, Zhou Yi introduced, sales of kitchen appliances under the current 35% annual growth rate estimates, the next 5 years front of them the one kitchen appliance industry more than 50 billion yuan of the delicious cake. Gross margin and net interest margin due to significantly higher than the black power industry, but also over the ice to wash empty white power industry level, but also known as the last piece of the domestic appliance industry Health appliances.

However, the increasing the domestic level of urbanization, the future will have more companies involved in the kitchen appliances industry, especially the United States, and other home appliances giant Haier and Galanz in the kitchen appliances industry, force, and will further enhance the kitchen industry concentration, brand-name kitchen products industry will be gradually out. The following are building networks Xiaobian nine analysts with authority summed up the current view of your kitchen and home appliances industry trends and why the push into kitchen industry giants?

industry concern: Why rush to get into home appliance giant kitchen industry?

Galanz will enter the kitchen industry, strong, heavy launch electric cooking, range hood, gas stoves, Xiaoduwangui, electric water heaters, gas water heaters and other kitchen products. Although Glanz layout has also been in the kitchen and bathroom products, but not yet in the end kitchen products sales. Galanz Group spokesman, said Lu Ji Lie, Glanz has been clear strategy to enter the kitchen industry, the specific investment work in progress. Glanz into the kitchen industry, enterprise development to a certain stage, but also to achieve Glanz is an indispensable household electrical appliances as part of Galanz to do

to the end of the market in the new owner of the GEM electrical [38.001.74%] (002508.SZ), and I would go smoothly in Foshan, Guangdong million businesses and new kitchen and Electric Company ( Appliances than the boss, million and a new electrical level of the overall product gross margin to be lower though, but remained at 27% for two consecutive years or more, net profit margin remained at 7.5%.

financial performance in the first three quarters last year, the best Gree Electric Appliance [18.240.61%] (000651.SZ) was only 20.66% gross margin, net profit margin reached 6.52% of the historical high point.

that are eager to dig deep appliance giant kitchen appliances market. In mid-December last year, the U.S. Consumer Electronics Group announced that from the kitchen and serve the cause of Zhou Yi, general manager of the newly formed less than 5 months, executive director of marketing headquarters in China, the personnel arrangements at the United States highlighted the cook, CLP Group Guardian Electric ambitions.

Prior to this, last September the United States investment in Wuhu, Anhui kitchen appliances in the kitchen and production base of 500 million yuan has been put into production. Xinhua according to the United States within the plan, the base annual production capacity of 2011 exceeded 20 million units. Group of the United States Xinhua said the person in charge, the United States last year, sales of kitchen and has exceeded 3.0 billion.

in the PRC, the data also show that the United States last year's third quarter market range hoods and gas stoves were up to sixth position, market share reached 6.5%, while these two types of Leading manufacturers of products Wo boss electrical side of the market is only about 14%.