On the small size of real estate marketing - Hong City Stories

 On the real estate marketing for a small apartment, smaller units of marketing support elements 1, lots of products to support lots of small units to support two main factors, namely the small size of the product itself absolute location, the second is the psychological position of the small size products . small size of the main product is the absolute location of the small size of the geographical coordinates of the location products, and its relationship with the place and the core elements of the absolute distance of shopping, transportation, community and neighborhood function planning, neighborhood commercial maturity and other factors. small psychological position of the product units, elements of their relationship with the psychological distance with the core business district, and closely connected to fashion consumption degree circle, and the ideological trend of cutting-edge ring binding tightness. small size of product factors on the small size of the lot the marketing of products often a decisive role. So we study the small size of the product lots of factors, discovery and mining products, lots of small size advantage, small units often become a key factor in product marketing. To this end we will be the factors we have listed products on the small size The location factors were analyzed. and the core business district of the absolute distance: the absolute distance of the core business district, is a small size product lots of factors the most important factor. a fully commercial activities, services, facilities are first class, well-developed transportation system, stylish atmosphere of a strong , thought living in the forefront of the business district, its value in itself unique. The lot, in general, is a high knowledge, high-tech gathering place for the knowledge industry. So here gathered a large number of high diploma, high education level intellectual and cultural elite. matched their high income and high consumption. their consumption often become the spokesman for the city's consumer trends, to some extent, they are the spokesman for the city fashion consumption. So in these A lot of the small size of product performance is the most common high prices, and product innovation are mostly in these lots. such as the small size of the fitting room first marketing, usually occurring in these locations in our market, we can of example is the small size of hardcover abound Jiefangbei product marketing. product innovation and high value-added products are closely linked, an overview of the property market Jiefangbei small size, we can come to the conclusion that the price of fitting room After deducting the cost of renovation, water is still far higher than housing prices. and the fitting room to adapt the high prices is that the marketing of advanced products, most of the property market in Chongqing, the concept of products are by their contributions, and proportion of their marketing and promotion expenses are far higher than the water room. they passed the rigid color large format advertising and promotion news at great length in terms of ideology change people's consumption concept and product values. The absolute distance with the core business district more Recently, this state the more obvious. Therefore we can say the prosperity of the small size of product marketing degree is the core business district as the axis, extended outward. From the above discussion, we can see that the core business district around the region into a small size products innovation, marketing innovation hotbed. high value-added products and innovative products, and more in these places. so we can come to a conclusion that the absolute core business district closer, the more suitable for the production of high added value and innovative products, and product marketing, the greater the likelihood of success. with the core business district of the central business district of psychological distance and the psychological distance is a relative concept, that is, people with different understanding of a location is different . but usually psychological distance in terms of the distance, in the city, with well-developed public transportation system is closely related. public transport system more prosperous place where people from the more recent psychological. This psychological sense of the different perception of small size of the marketing is very important. the purpose of home buyers, small units of three, one is the ultimate single or DINK family houses, these users to buy small apartment properties, the use of functional end-use as a small apartment, pay more attention to product the use of function; second single and Zhunding Ke prospective families will use as a room over the kinds of users, more focused on product features over temporary; third real estate family, their concern is the return on investment and housing occupancy rate. The first two purposes of the buyers, from the current structure of our urban population, and socio-economic and educational development rate, the majority of the young family (in the aging society, or perhaps the economy is maturing society exception). more obvious in Chongqing, a city when the middle class has not yet formed, the young white-collar city has become the dominant consumption trends of the city spokesman. As the city's economic development stage and level of education reform in China, in the present , China's intellectuals are mostly concentrated in the 25-35 year old age. At this stage the young urban white-collar workers, if not the real situation well off, and only rely on themselves to meet the housing needs of business, then, the great for them, no doubt a luxury products, can enjoy the young garage Jinling also have people in our city should be said to be a relatively small range. Through this analysis, we can outline the city small apartment buyers in the form of the first two purposes of the customer. that they rely on their knowledge and ability in the development of our cities, by virtue of their ability and insight, after several years of hard work, to life in this city increased demands on a firm footing. forced by the pressure of urban living, they will Most of the time in the development of their careers, so the time for them, is the first important factor. to reach the workplace and become a mature commercial district of the time they are an important factor in housing demand. Therefore, the absolute distance relatively close to the core business district because of the high prices and when they can not afford the time away from the proximity of the housing of their choice to become an extremely important factor. in the city that the distance, usually by direct bus to calculated or not so well-developed public transport system, which became a measure of psychological distance of an extremely important factor. the property market in Chongqing, the Golden Island Garden is a very typical example. psychological distance is another important factor is and fashion business district, close contact degree of fashion. When the urban core business district and the fashion conscious, fashion-phase separation, for this reason that consumers purchase the importance of factor analysis to show out. This situation is more typical of The emergence of major near the core business district and the same distance Sand pear Yang Road Road and prosperity of labor is very obvious differences, the same as real estate, labor road is the small size of looting the situation presented, and Okawa and Imperial Garden Garden relatively slow in the sales more. at the same absolute distance, traffic conditions are not, and Yang Li Road, on the degree of recognition of small units, but much higher than this place, it proved a psychological distance from the small size of the importance of demand. From the above analysis, we can conclude that: the measure of the appropriateness of the construction of a small size products,UGG boots clearance, in addition to the core business district and the absolute distances, but with the core business district has become the psychological distance is an important criterion for building small size products. transportation traffic conditions in the above we discussed the importance of psychological importance of the distance, there has been discussed, but the small size of traffic conditions on the importance of the product, we have yet to fully find out.